Growth Hacking Books

What are the best Growth Hacking Books?

Do you want to know which books I’ve read to learn growth hacking? In my book Structuring for Extreme Revenue Growth you can find a list of recommended books to learn growth hacking.

Origin Growth Hacking Books

  • Steve Blank – Four Steps to Epiphany, 2005
  • Eric Ries – Lean Startup, 2011
  • Sean Ellis – Lean Marketing for Startups: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid Growth, 2012
  • Alistair Croll & Benjamin Yoskovitz – Lean Analytics: Use Data to Build a Better Startup Faster, 2013
  • Ryan Holiday – Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, 2014
  • Sean Ellis & Moran Brown – Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth, 2014
  • Gabriel Weinberg & Justin Mares – Traction: How Any Startup Can Achieve Explosive Customer Growth, 2015
  • Sean Ellis & Moran Brown – Hacking Growth, 2017
  • Parul Agrawal & Rohan Chaubey – The Growth Hacking Book, 2019
  • Wes Bush – Product Led Growth, 2019
  • Parul Agrawal, Rohan Chaubey & Sourabh Goyal – The Growth Hacking Book 2, 2021
  • Ramli John – Product-Led Onboarding, 2021

The methods described in these books overlap with two other areas: Innovation & Business Model Design and Experimentation.

Innovation & Business Model Design Books

  • Alexander Osterwalder & Yves Pigneur – Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), 2010
  • Alex Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith – Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series), 2014
  • Alexander Osterwalder & David J. Bland – Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series), 2019
  • Frederic Etiemble, Alan Smith, Yves Pigneur & Alexander Osterwalder – The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World’s Best Business Models (The Strategyzer Series), 2020
  • Bob Dorf & Steve Blank – The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company, 2020

Experimentation Books

  • Stefan Thomke – Experimentation Works: The Surprising Power of Business Experiments, 2020
  • Diane Tang, Ron Kohavi & Ya Xu – Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, 2020

I strongly believe in reading a lot of books. The best growth people I know have a great passion for personal development and see that as a foundation for their growth.