Performance Coaching for Ambitious Agency Owners

Where Dutch Directness Meets Deep Agency Scar Tissue.

If you’re here, you’re not looking for another coach.
You’re looking for someone who tells you the truth, sees the real constraint, and helps you rebuild your agency so it grows beyond you.

Most founders never get that.
They get tactics.
Or mindset.
Or generalized “accountability.”
None of it creates structural, lasting, effortless growth.

My coaching does.

I bring blunt Dutch clarity, real agency scar tissue, and deep pattern recognition to cut through the noise fast.
I deconstruct what’s not working and reconstruct the architecture that turns growth from effort into design.

This is the work.

And if you're ready, here’s how we can do it together.

Who This Is For

You’re an ambitious agency founder who:

• Has big potential, but your structure can't carry your goals

• Feels like the business only works when you push it

• Wants leverage, clarity, and consistency

• Is done with chaos, dependency, and founder jail

• Wants a business that keeps growing even when you step away

• Is ready for the truth, not comfort

You’re not looking for motivation.
You’re looking for a new operating system.

My Coaching Is Not Like Others

Most coaches work on one dimension:

• Performance coaches → behavior

• Mindset coaches → psychology

• Business coaches → tactics

• Consultants → systems

I work in all dimensions because growth requires all dimensions.

Skills.
Structure.
Standards.

This is The Mastery Sequence —
the transformation from effort to design, from design to effortless.

That is the unique advantage of working with me.

The Two Coaching Options

Option 1: The One-Year Transformation Program

This is my highest-touch, most transformative offering.
Over twelve months, we rebuild your agency from the inside out.

You get:

• Deep strategic sessions

• Personal access to me between calls

• Structural guidance on every key decision

• Real-time pattern recognition

• Support in execution, clarity, and leadership

• A complete architectural rebuild of your agency

When we work together at this depth, we focus on the foundations that carry long-term scale:

1. Growth Strategy

Your strategic path to predictable, consistent revenue.
Not just “more clients”—the right clients, with the right structure behind it.

2. Offers & Positioning

We turn your expertise into premium, productized offers that scale without customization or chaos.

3. Sales & Marketing Systems

You learn to architect sales, not “do more sales work.”
The goal: a pipeline that moves without you.

4. Structure & Automation

Your agency becomes a machine.
Clear roles, clean delivery, predictable capacity, real operational leverage.

5. High-Performance Leadership

You stop managing people and start leading them.
This is where your inner stance and inner being truly matter.

6. Optionality

Want to build SaaS?
Want to raise a fund?
Want to exit?
Want to step away without slowing down?

We design your long-term leverage play.

This is not coaching.
This is architecting your next level.

Option 2: The 10-Hour Strategic Access Pack

Perfect if you want deep access without the full-year commitment.

You get 10 hours of private coaching time you can use whenever needed:

• Fix structural issues on the spot

• Solve high-stakes decisions

• Untangle bottlenecks

• Clarify growth direction

• Review offers, strategy, or team structure

• Get direct feedback that collapses months of confusion

This is your hotline to clarity.
A lifeline when you hit friction.
A precision tool for founders who move fast and think big.

What Founders Experience

Founders describe the coaching as:

• “The clearest thinking partner I’ve ever had.”

• “He sees the thing behind the thing.”

• “We fixed problems I didn’t even know existed.”

• “Everything feels lighter and more powerful.”

• “This isn’t coaching—it’s an upgrade of how I operate.”

Because that’s what this is.

We rebuild your architecture.
And once your architecture is built right, growth becomes inevitable.

Why This Works

Your results come from three layers:

• Skills

• Structure

• Standards

Most founders operate only in the first layer.
Most coaches don’t even understand the third.

My work integrates all layers.
That’s why the transformation sticks.
That’s why the business grows without you.
That’s why you unlock the potential you’ve always felt but never fully accessed.

You stop chasing growth.
You start architecting it.

The Commitment

This isn’t for everyone.
This is for founders ready for:

• Hard truth

• Real structural change

• Deep personal transformation

• Higher standards

• Agency and personal evolution

• The next level of autonomy, profit, and freedom

If that’s you, we should talk.

Ready to Architect Your Growth?

Most founders stay in effort mode their whole career.
The ones who break through operate on a different level.

Let’s build that level into you.

Click below to explore Performance Coaching and start the transformation.