About Chris Out

By 2045, my portfolio of companies will exceed a combined valuation of €100M+.

Not by doing more.

But by doing one thing exceptionally well:

Helping founders raise the standard at which their businesses are designed and run.

When founders see a shorter, more profitable, and more sustainable path to their goals

They don’t ask for advice.

They ask me to step in.

Sometimes as a coach.
Sometimes as an architect.
Sometimes as an equity partner.

What I Do

I work with founders who feel the gap between where their business is and what they know it’s capable of.

Not because they lack ambition.
Not because they lack skill.

But because their business is still operating below the standard required to support their vision.

I don’t fix symptoms.
I don’t add tactics.

I raise the standard of decision-making, structure, and ownership, until performance becomes inevitable.

That’s the work.

Seeing What Others Missed

Early in my career, I learned something that never left me:

Most growth opportunities aren’t hidden.
They’re ignored.

In 2011, while working at an international ecommerce company in Shanghai, I was given responsibility for one of the most competitive markets.

With no prior experience in that market, I helped grow revenue by over 40%, while cutting costs by more than 30%, within months.

Not by working harder.

But by questioning assumptions others treated as fixed.

That pattern, seeing what others tolerate or overlook, has defined my work ever since.

Entrepreneurship, Failure, and Reality

In 2013, I left corporate life to become an entrepreneur.

My first venture was an IP acquisition of a previously failed concept.
We believed we could revive it.

We were wrong.

After a year of building, there was no demand.

That failure taught me something no success ever could:

Effort is meaningless without structural truth.

That lesson became foundational.

Building One of the Leading Agencies in the Netherlands

Shortly after, I founded what became the first Growth Hacking agency in the Netherlands.

The label mattered less than the approach.

Over the next years, I helped grow the agency from 10 to 85 people, built a multi–seven-figure operation, and helped position it as one of the leading agencies in the country.

Under my leadership, the agency was repeatedly recognized, including:

#1 Digital Marketing Agency in the Netherlands
Top rankings in Emerce 100 and FONK
Multiple national awards across ecommerce and branding

But the real achievement wasn’t growth.

It was learning where growth breaks.

Stepping Away at the Right Moment

In 2020, I sold my shares in the agency.

Not because it failed.
But because my ambition had moved beyond the structure I had built.

I had learned what I needed to learn.

And it was time to operate at a different level.

From Operator to Architect

Since then, founders have brought me in not to “coach harder”, but to see clearly.

I’ve worked with agency owners, scale-ups, and leadership teams across Europe and beyond, helping them:

Remove founder dependency
Redesign decision-making structures
Build leverage into revenue and delivery
Create optionality (equity, exits, SaaS, autonomy)

I’ve invested in companies, partnered where alignment was right, and increasingly worked at founder level, where the real constraints live.

Thought Leadership & Teaching

My work led to invitations beyond consulting.

I’ve spoken at 100+ conferences in 15+ countries, including the most respected growth and CRO events worldwide.

I’ve lectured at leading business schools, including Nyenrode, TIAS, and Beeckestijn, where I was recognized as a Top 10 lecturer.

In 2021, I published Structuring for Extreme Revenue Growth, which became the #1 best-selling English management book on Managementboek.nl.

The book is not about growth.

It’s about design.

Today

Today, I work with a small number of founders who are still hungry — but no longer naive.

Founders who want:

Predictable revenue without personal overload
Businesses that don’t collapse without them
Equity, optionality, and long-term leverage
A way of building that supports life, not consumes it

In 2023, my family and I moved to Spain.

I now live in Jávea, close to the sea, working with founders across Europe and beyond, designing businesses that perform without costing clarity, energy, or freedom.