The Software Leap™
Productize your service into scalable software—without coding or fundraising—so you earn monthly revenue (even while sleeping).
Go from idea → MVP → paying users in 4 months.
Your Service Is a Plane. But You’re Still the Pilot.
You’ve engineered an efficient, repeatable process.
But it only flies when you’re in the cockpit.
What if you could turn that plane into software—so it runs on autopilot, collects monthly revenue, and grows without you?
The Plateau Nobody Talks About
You’ve systemized your service. You’re getting clients. You’re profitable.
But deep down... you’re stuck repeating the same work over and over.
You see all the assets, frameworks, and insights you’ve created—and think:
“This should be a product.”
You want to break the delivery trap.
You want recurring revenue—without becoming a tech founder.
That’s why we built The Software Leap.
What You’ll Walk Away With
A productized version of your service IP—that clients can use without you
Your first working MVP (internal or SaaS)—built without learning to code
Real-world feedback from users—before you spend big on dev
A pricing model that earns while you sleep (not while you deliver)
Your go-to-market assets, user flows, and dashboards—done and ready to launch
This isn’t just a build sprint. It’s a transformation of your business model.
What We Actually Do Together
Month 1 — Map the Leap
Identify what part of your service can become software
Define use cases, user roles, and data flows
Choose: Internal tool, client dashboard, or full SaaS MVP
Clarify your vision: features, scope, and monetization
Month 2 — Prototype & Validation
Build or wireframe the V1 with no-code or dev partners
Validate with early clients or use internally
Set pricing, packaging, and core feature stack
Build mockups, screens, and flows
Month 3 — MVP Build & Integration
Launch private beta or internal usage
Test onboarding and UX
Build dashboards, workflows, and automations
Start generating recurring revenue (or freeing your team)
Month 4 — Launch & Scale Plan
Build go-to-market strategy (land & expand, PLG, hybrid)
Create positioning, website, and onboarding assets
Define team roles (support, sales, product)
Build roadmap for future growth, funding, or spinout
Powered by AgencyCortex
Use your existing delivery data, workflows, and client insights inside AgencyCortex to shape and test your software idea faster.
Track usage, client feedback, and pain points—then turn them into code.
“Your next product is hidden inside your service. We help you extract it—and turn it into leverage.”
What Founders Are Saying
“I had no intention of building a SaaS. But when I mapped my delivery process, it was obvious—this had to become software.”
— Founder, Paid Ads Productized Agency → Attribution SaaS
“The Software Leap helped me package what made our service great into a tool clients now pay for monthly.”
— Founder, Strategy Studio → Internal Tool → $15k MRR
Who This Is For
You’ve already built and delivered a repeatable service
You’re sitting on assets, logic, and frameworks that could be productized
You want more scale and leverage—without more delivery
You’re ready to build recurring revenue (and long-term equity)
Not a fit if: You don’t yet have a working productized offer or proven delivery process.
Apply for the Next Software Leap Sprint
This is a hands-on, high-touch sprint. Limited to 3–5 founders per cohort.
We move from idea → MVP → early users in just 4 months.
Only 5 Spots Per Sprint
We keep each cohort small—so every founder gets hands-on product, strategy, and dev support.
Once this cohort fills, we won’t run another for 2–3 months.
Investment: €18,000 (or 4 x €4,750)
Includes: All sprint sessions, MVP planning, product architecture, dev support, and integration with AgencyCortex
Bonus for this Cohort Only
You’ll also get exclusive access to live expert calls with:
Marieke Pijler – Positioning Expert
Nick Broekema – Content Design Expert
Malou Nellissen – Sales Expert
A SaaS Copywriter – Craft messaging that converts for your software
A SaaS No-Code Builder – Guide your MVP build with real-world no-code solutions
Optional Equity Model
For selected founders with high-leverage ideas, we offer a co-building model—no upfront cost, shared equity upside.
Ask about this in your discovery call.
After the Leap
You’ll leave with:
A working software product or internal tool
Your first users or paying clients
A go-to-market game plan
And the freedom to run a product business—not a services firm
The future of your agency is software.
Let’s build it—before someone else does.
Contact Chris
Download for FREE!
Best Selling book by Chris
"If you can't describe what you are doing as a process, you don't know what you're doing."
W. Edwards Deming
Architecting Growth: 5+1 Growth Blueprint
This is what the Growth Gurus are saying about Chris
Peep Laja
CEO at Wynter and Speero
“Companies are after growth, but disillusioned with hacks. This book deconstructs growth to its essence, helps connect strategy and experimentation, and provides a structure for extreme revenue growth.”
Sean Ellis
Coiner of the term Growth Hacking and author of Hacking Growth
“Chris Out has done a great job with this book in helping to evolve the field of growth hacking. He shares new thinking models, actionable frameworks, and a concrete way to implement growth hacking in many types of businesses.”
Hoang Pham
Head of Growth at Mollie
“If you want to find a way to deconstruct the growth of your company and find growth levers to achieve extreme revenue growth, Chris Out has broken down his method into simple principles, frameworks and mental models.”
Trusted by
Jelle Wijers
Editflow
Chris helped us to double our MRR within 2 months.
Erwin Luijendijk
Cut the Code
After working with Chris for 3 months, I managed to sell half of my revenue from last year in just one month.
Ivo Hinderink
Editflow
Chris helped us acquire 2 companies within 3 months at very profitable terms.
This is what other Growth Gurus are saying about Chris
Jacques Pijl
Thought leader and owner at Turner Strategy Execution
“Chris provides, in an immersive way, multiple insights and questions to challenge your thinking on your business model, relentlessly through the lens of growth. With inspiring notions on the importance of self-development and ownership in achieving your growth objectives. And the potential perils of ego’s.”
Denise Visser
Product Manager Experimentation at Bol.com
“Growth hacking always seems to be predestined for others. Chris gives you the instructions on how it can work for you too.”
Maja Voje
Best-Selling Author GTM Strategist
Chris offers practical frameworks on how to stay laser-focused on things that bring value to the business. It personally encouraged me to create more modular assets such as online courses, checklists, and innovative teaching formats to see a more predictable and sustainable revenue stream unlike in consulting business. I would warmly recommend it to business consultants, to experienced professionals and entrepreneurs, since the book offers strategic frameworks to elevate growth models and is, to my knowledge, the first growth book that focuses on strategic and entrepreneurial aspects of implementing and sustaining a growth program in the company.”
Sujan Patel
Managing Director at Ramp Ventures
“This is a must-read for every SAAS business, as Chris shows exactly how you can achieve extreme revenue growth by strategically using human and digital touch in new ways.”
Masha Kodden
Managing Director at Inner Circle
“Chris Out shows with this book a great holistic approach to growth that’s a must-read for every leader that’s seeking extreme revenue growth”