From Hustling for Clients to Building Scalable Revenue: The Service Business-to-SaaS Shift
"If you stopped working today, would your service business still make money next month?"
"It’s 2 AM. You’re answering a last-minute client email because if you don’t, you might lose them. Your team is maxed out. You just hit $50K this month, but you’re working more hours than ever. If you stop, everything stops. Is this really a business… or a trap?".
Read that again.
That question haunted me for years. Every month, I was chasing new projects, handling endless client demands, and adding more people just to stay afloat. Revenue was growing, but my time wasn’t mine.
Then, one day, I got a message from an old service business owner friend:
"We just hit $120K MRR with our SaaS—without grinding for clients."
Meanwhile, I was still stuck in the cycle, wondering if this was sustainable. Then it hit me...
I wasn’t building a business. I was just running a high-paying job.
🚨 The game has changed. The agencies that don’t transition NOW are getting left behind.
If this sounds familiar, keep reading.
The Service Business Model Is Broken
🔄 The Cycle You’re Stuck In
You’re constantly chasing the next project, the next client, the next cash injection.
You’re hiring more people just to keep up, but your margins aren’t growing.
You know you need to systemize and productize, but client demands keep pulling you back.
You’ve built revenue—but not equity. If you stop, the money stops.
🚀 The Agency Owners Who Are Winning
The smartest service business owners have already made the shift.
They’ve stopped selling hours and started selling scalable, recurring revenue.
Why now? The market is shifting fast:
AI and automation are replacing agencies that rely on manual services.
Clients are demanding scalable, subscription-based solutions.
Hiring top talent is becoming more expensive, making the old agency model less sustainable.
📉 What happens if you don’t change?
Your business stays trapped in feast-or-famine cycles.
Every new client adds more stress instead of freedom.
You’re running in place while others build real assets.
🚨 This isn’t optional anymore. It’s evolve or get left behind.
It’s time for you to do the same.
The 5+1 Growth Blueprint: Your Path to High-Touch SaaS Revenue
Most agencies think SaaS means fully automated, low-touch software. But agencies are uniquely positioned to build High-Touch SaaS—a hybrid model combining scalable software with premium service components. This approach allows agencies to create high-value, sticky customer relationships while benefiting from recurring revenue and increased margins.
Most service business owners want to scale, but they don’t have the right structure in place.
That’s why I built the 5+1 Growth Blueprint.
🧱 1. Growth Architecture – The Service-to-SaaS Transition Map
Scaling a service business requires a structured transition plan to SaaS.
We eliminate chaos and create a roadmap that builds long-term equity and growth.
Expected Timeline: Depending on your current business structure, the transition can take 3 to 12 months, ensuring a smooth shift without jeopardizing cash flow.
🎯 2. Offer & Positioning – Productizing Your Expertise
Move from custom client work to repeatable, scalable solutions.
Transform your highest-leverage expertise into a subscription-based or SaaS model.
No idea for a SaaS? No problem. We help you uncover your best opportunity.
Not technical? No problem—our expert network can help you leverage no-code tools and other automation solutions.
Who This Works Best For: Ideal for agencies and service businesses doing at least $20K/month+ who want to move beyond project-based work.
🚀 3. Sales & Marketing – Predictable, Scalable Customer Acquisition
Build authority and attract high-value customers.
Close bigger deals without endless price negotiations.
Implement a seamless pipeline for leads and sales.
How Long Until You See Results? Many clients see improved sales efficiency within 30-90 days of implementing this system.
🤖 4. Structure & Automation – Scaling Without Complexity
Traditional service businesses grow by hiring more people (more overhead, stress, and complexity).
We leverage AI, automation, and workflows to remove inefficiencies.
Scale revenue without scaling headcount.
What If You Get Stuck? If implementation is challenging, our 1:1 coaching and WhatsApp support ensure you get unstuck fast.
🔥 5. High-Performance Leadership – Becoming a True Growth CEO
Scaling requires a shift in mindset.
Learn how to hire the right team, make high-impact decisions, and step into your CEO role.
Time Commitment: Expect to invest 2-4 hours per week initially for implementation.
💰 +1. Your Private Equity / Venture Fund – Building Real Equity, Not Just Revenue
The real wealth is built through equity, not just cash flow.
Prepare for an exit, acquire businesses, or reinvest profits into scalable assets.
Long-Term Vision: We’ll help you think like an investor, so your business isn’t just another job—it’s an asset.
💸 Your Investment – Ensuring a 10X Return
The investment for this program is directly tied to your current business performance and growth ambitions.
We always aim for a 10X return on your investment, ensuring that you see substantial financial benefits.
If we don’t see how you’d earn this back, we won’t even start working together.
🚀 My Philosophy – Step Up and Own Your Worth
If you don’t earn at least $150K+ per year as an agency owner (management fee + dividends/profit share), you’re operating subpar.
That’s not an insult—it’s an invitation. You need to step up.
Your time is valuable.
Your expertise is worth more than just billable hours.
Your agency should be a real business, not just a job with extra headaches.
Meet Chris – The Extreme Growth Architect
In 2045, my equity portfolio of companies has a combined valuation of $100M+.
How?
By doing one thing only:
Showing entrepreneurs a shorter, more profitable, and more appealing way toward their growth goals.
Once they see, feel, and experience the impact I make, they happily bring me in as an equity partner.
Chris' Agency Success Story – A Proven Track Record in Growth
Built and scaled one of the top Growth Hacking agencies in The Netherlands from 10 to 85 people in just a few years.
Led the agency to win multiple awards, including:
2018 Golden Dutch Interactive Award (E-commerce).
2019 Golden Dutch Interactive Award (Branding).
2019 Number 1 agency ranking in Fonk 50.
2020 Ranked #1 Digital Marketing Agency in The Netherlands (Emerce 100).
Successfully exited his agency in 2020 after scaling it to multiple 7-figures.
🚀 Spots are limited. Apply now.
You see the immense value of working with somebody who already went through what you want to do
You are a hungry entrepreneur ready for extreme growth
You have the energy to execute like the top 1%
You are passionate about personal growth
You are coachable
Helped A Digital Marketing Agency become the Nr 1 Agency of The Netherlands (MT 1000)
Helped several agencies increase their monthly revenue with over 210% within 3 months
Helped entrepreneurs gain more freedom while stil growing their business on their terms
Helped several entrepreneurs acquire companies at very profitable terms
"If you can't describe what you are doing as a process, you don't know what you're doing."
W. Edwards Deming
Architecting Growth: 5+1 Growth Blueprint
This is what the Growth Gurus are saying about Chris
Peep Laja
CEO at Wynter and Speero
“Companies are after growth, but disillusioned with hacks. This book deconstructs growth to its essence, helps connect strategy and experimentation, and provides a structure for extreme revenue growth.”
Sean Ellis
Coiner of the term Growth Hacking and author of Hacking Growth
“Chris Out has done a great job with this book in helping to evolve the field of growth hacking. He shares new thinking models, actionable frameworks, and a concrete way to implement growth hacking in many types of businesses.”
Hoang Pham
Head of Growth at Mollie
“If you want to find a way to deconstruct the growth of your company and find growth levers to achieve extreme revenue growth, Chris Out has broken down his method into simple principles, frameworks and mental models.”
Trusted by
Jelle Wijers
Editflow
Chris helped us to double our MRR within 2 months.
Erwin Luijendijk
Cut the Code
After working with Chris for 3 months, I managed to sell half of my revenue from last year in just one month.
Ivo Hinderink
Editflow
Chris helped us acquire 2 companies within 3 months at very profitable terms.
Partner Team That Delivers Growth
Malou Nellissen
Secret Service Sales
Fractional CFO
CFO for Scale-ups
Marieke Pijler
Queen of positioning
Fractional COO
Exit Readiness Expert
Pedro Cortes
World's Best SaaS Copywriter
Fractional CMO
CMO with proven track record
And many others!
This is what other Growth Gurus are saying about Chris
Jacques Pijl
Thought leader and owner at Turner Strategy Execution
“Chris provides, in an immersive way, multiple insights and questions to challenge your thinking on your business model, relentlessly through the lens of growth. With inspiring notions on the importance of self-development and ownership in achieving your growth objectives. And the potential perils of ego’s.”
Denise Visser
Product Manager Experimentation at Bol.com
“Growth hacking always seems to be predestined for others. Chris gives you the instructions on how it can work for you too.”
Maja Voje
Best-Selling Author GTM Strategist
Chris offers practical frameworks on how to stay laser-focused on things that bring value to the business. It personally encouraged me to create more modular assets such as online courses, checklists, and innovative teaching formats to see a more predictable and sustainable revenue stream unlike in consulting business. I would warmly recommend it to business consultants, to experienced professionals and entrepreneurs, since the book offers strategic frameworks to elevate growth models and is, to my knowledge, the first growth book that focuses on strategic and entrepreneurial aspects of implementing and sustaining a growth program in the company.”
Sujan Patel
Managing Director at Ramp Ventures
“This is a must-read for every SAAS business, as Chris shows exactly how you can achieve extreme revenue growth by strategically using human and digital touch in new ways.”
Masha Kodden
Managing Director at Inner Circle
“Chris Out shows with this book a great holistic approach to growth that’s a must-read for every leader that’s seeking extreme revenue growth”
Featured in
