Category: Growth Hacking

Growth Hacking Tools

What are the best growth marketing tools? This post will highlight an extensive list of growth hacking tools. I’m building in public – writing as we go This post will be the cornerstone content page where you can find all my thoughts on growth hacking, which are many. Therefore this page will regularly be updated until it reflects what’s in my head. And yes, it’s not perfect yet, but I really believe in the concept …

Corporate Growth Hacking

What’s important about Corporate Growth hacking? You need to know that it’s different compared to regular growth hacking. Corporate Growth Hacking is different Why? You need to understand the different context you’re operating in. You don’t leave this room before three experiments are live One of the first corporate clients that I worked with for a full growth team engagement provided a perfect example of this philosophy. At the start of each engagement I hosted …

Growth Hacking Mindset

Growth Hacking is a Mindset The most important thing to understand is that growth hacking is a mindset. Without this mindset, all the concepts lose their power. Many amateurs on this topic will tell you that it’s all about tools and smart hacks. But I believe that understanding the journey on how to get to these hacks is a skill that is way more powerful! You can only do this with this new mindset. Execute …

Growth Hacker Skills

Growth Hacker Skills What are the growth hacker skills that you need? This is a question people ask me a lot. You need to build a skillset where all these areas overlap. Growth Hacker T-Shape You need to build a Growth Hacker T-Shape.

AHA moment

What is the best way to find the AHA moment in your business? Stay tuned! Read more about Product-Market Fit and the AHA moment. Get some clear action steps to follow! Text I’m building in public – writing as we go You can find all my thoughts on growth hacking, which are many. Therefore this page will regularly be updated until it reflects what’s in my head. And yes, it’s not perfect yet, but I …

Product-Led Growth

What is Product-Led Growth? How can you use Product-Led Growth for your business? I’m building in public – writing as we go You can find all my thoughts on growth hacking, which are many. Therefore this page will regularly be updated until it reflects what’s in my head. And yes, it’s not perfect yet, but I really believe in the concept of building in public. And yes, my English writing is not fully perfect. But …

Product-Market Fit

What is Product-Market Fit? Product-Market Fit is an important concept within growth hacking. Product-Market Fit the foundation of growth hacking Growth is only possible with a great product. Companies who build products that don’t make people extremely happy will never grow. That’s why you need to have a product that fits the market. You have strong product/market fit when 40% or more of your customers are very disappointed if they can’t use your product or …

Growth Hacking Books

What are the best Growth Hacking Books? Do you want to know which books I’ve read to learn growth hacking? In my book Structuring for Extreme Revenue Growth you can find a list of recommended books to learn growth hacking. Origin Growth Hacking Books Steve Blank – Four Steps to Epiphany, 2005 Eric Ries – Lean Startup, 2011 Sean Ellis – Lean Marketing for Startups: Agile Product Development, Business Model Design, Web Analytics, and Other …

What is Growth Hacking?

How can you make Growth Hacking work in almost any business? As I tell people a lot, growth hacking is a “Raped Buzzword.” There’s a lot written about it, but not many have understood and captured the true essence of growth hacking or growth marketing. In the last decade, I’ve worked with hundreds of organizations to implement this way of working and I’ve seen many roads to failure and success. People are constantly debating if …

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