What is a North Star Metric and how you can you discover yours? Stay tuned! My Process Get more info about the north star metric in my book. This post will be the cornerstone content page where you can find all my thoughts on growth hacking, which are many. Therefore this page will regularly be updated until it reflects what’s in my head. And yes, it’s not perfect yet, but I really believe in the …
What are the best growth marketing tools? This post will highlight an extensive list of growth hacking tools. I’m building in public – writing as we go This post will be the cornerstone content page where you can find all my thoughts on growth hacking, which are many. Therefore this page will regularly be updated until it reflects what’s in my head. And yes, it’s not perfect yet, but I really believe in the concept …
Growth Hack – The Law of 100 There’s one mistake I’ve made over and over in my career, and I know many others are making that same mistake, especially when you’re like me when your Kolbe profile states that you’re high on Quickstart. Untill I learned about the law of 100. I wasn’t following through enough Writing emails, blog posts, social media. Product creation Relationship building Leads follow up You name it, in many cases, …
What’s important about Corporate Growth hacking? You need to know that it’s different compared to regular growth hacking. Corporate Growth Hacking is different Why? You need to understand the different context you’re operating in. You don’t leave this room before three experiments are live One of the first corporate clients that I worked with for a full growth team engagement provided a perfect example of this philosophy. At the start of each engagement I hosted …
Growth Hacking is a Mindset The most important thing to understand is that growth hacking is a mindset. Without this mindset, all the concepts lose their power. Many amateurs on this topic will tell you that it’s all about tools and smart hacks. But I believe that understanding the journey on how to get to these hacks is a skill that is way more powerful! You can only do this with this new mindset. Execute …
Growth Hacker Skills What are the growth hacker skills that you need? This is a question people ask me a lot. You need to build a skillset where all these areas overlap. Growth Hacker T-Shape You need to build a Growth Hacker T-Shape.
What is the best way to find the AHA moment in your business? Stay tuned! Read more about Product-Market Fit and the AHA moment. Get some clear action steps to follow! Text I’m building in public – writing as we go You can find all my thoughts on growth hacking, which are many. Therefore this page will regularly be updated until it reflects what’s in my head. And yes, it’s not perfect yet, but I …
What is Product-Led Growth? How can you use Product-Led Growth for your business? I’m building in public – writing as we go You can find all my thoughts on growth hacking, which are many. Therefore this page will regularly be updated until it reflects what’s in my head. And yes, it’s not perfect yet, but I really believe in the concept of building in public. And yes, my English writing is not fully perfect. But …
My first growth hack Many people have asked me about my first successful growth hack, eating your own dog food. This one resulted in a pivot of the company strategy, helping them raise millions of venture capital. Growth Hacking Influencer marketing One of my first clients was an influencer marketing platform. Influencers could tag products in their posts and earn a commission when somebody bought through their link. A “simple” model for the influencer to …
